Hypergamy exists but it's not nearly as prevalent as some people make it out to be. It's mostly anecdotal evidence based on observations from dating app statistics, which isn't reflective of the population at large and is primarily used by hyper-sexual people to hook up. People generally form relationships irl through propinquity.
Normies, especially those with high-quality social networks are largely insulated from the Blackpill, whereas desperate low-status men have to end up resorting to dating apps where it's a massive free for all.