Disagree I think is better than having 300 different brand cables. Is true what they say, and many tmes you get diff cables that do diff things, so maybe one simply recharges but has speeds of the 2.0 and another is fastcharge and you didnt want fastcharge that time, or some do high speed data some dont.
I think is cool, also is cool to mog apple and force them to do what we want. Just for that feel of mogging apple i think is cool. Also apple cable was a piece of shit too.